MADE Health & Univ. of Alabama

Revolutionizing Health Metrics with a User-Centric Application

Despite possessing an innovative health formula, the MADE team, comprised of medical experts, faced the challenge of transforming it into a user-friendly digital application. This gap in technical expertise was limiting their reach and potential impact in the health and fitness market.

Role

Product Designer

Platforms

Mobile Application, Web Application

Team

Product Manager

Product Designer

Developers (3)

Deliverables

Stakeholder Survey

Discovery Workshop

Wireframes

User Flows

High-Fidelity Designs

MVP Application

Product Roadmap

Final Design and Outcome

Our team successfully launched a revolutionary application that accurately identifies a user's body fat percentage from a self-captured image. The app, praised for its ease of use and efficient design, boasts a high rating of over 4 stars on the Apple App Store, with reviews reaffirming its user-friendliness and streamlined experience.
“Delivers unmatched accessibility for analyzing individual body comp...“

— App Store Review

How I would design the application UI today.

Inability to Reach Clients

Despite possessing a breakthrough formula for determining body metrics, the MADE team lacked a user-friendly platform to deliver this service to consumers, hindering its reach and potential impact on health and fitness.
The initial designs found in the app store today.

There was a Need for a Digital Product

The MADE team, comprised mainly of medical experts, lacked the necessary expertise to transform their innovative health formula into a digital product that could be widely accessible to users.
Most mobile applications need an admin-facing front end as well, I am experienced in designing both.

Outlining the Users Experience, Crafting a Digital Solution

As the leading product designer, I spearheaded ideation sessions, crafted user stories, designed wireframes, user flows, and high-fidelity designs, using tools like Figma, JIRA, Zeplin, and Miro. Close collaboration with the product team ensured a seamless transition from design to development.
Table allowing the administrators to see key analytics of the users, as well as export the data.

Well Received Digital Experience

After hosting a design workshop, we prioritized proposed ideas and features through an impact/effort matrix, ultimately creating a user journey map and admin dashboard interactions. My designs translated into a well-received, user-friendly mobile and web-based application that met the expectations of both the users and stakeholders.
“So easy to use and so convenient... I highly recommend downloading this app“

— App Store Review

App store reviews highlighting how easy and enjoyable the experience is.

Activities and Outputs

  • Discovery Workshop with Stakeholders
  • User Stories and Wireframes
  • High-Fidelity App Designs
  • MVP Product in App Stores
  • Light Design System

Where We Landed

With the successful delivery of the MVP, complete with essential features, our team significantly contributed to the health and fitness space. The high user rating attests to the quality of the design and its ease of use, sparking a sense of pride and commitment in our team to continually enhance the app's features and user experience.
Onboarding and sign up screens.

More Case Studies

Get in Touch

Name *
Email *
Interest *
Budget
Your Message
Thank you! I will respond as soon as I can.
Oops! Something went wrong while submitting the form.