Tyler Honeycutt
Become a Data Analyst
Bridging the Gap between Aspiring Data Analysts and Hiring Businesses
As a startup offering a data analyst boot camp, Become a Data Analyst lacked an effective website that could both educate potential data analysts about the career and highlight the value of such professionals to businesses. This missing link in their digital presence was hindering their potential to attract and engage their key target groups.
Role
UI/UX Designer
Platforms
Responsive Web
Team
Project Manager
UI/UX Designer
Deliverables
Stakeholder Questionnaire
Discovery Workshop
High-Fidelity Mockups
Deliverables Package
Light Design System
Final Design and Outcome
We successfully designed Become a Data Analyst's website, providing targeted content for aspiring data analysts and businesses seeking their expertise. The website effectively showcased the career path, boot camp offerings, and the value data analysts add to businesses. A preview feature of the learning platform added an engaging touch, enhancing user commitment.
“This looks incredible, like it is ready to go live today!“
— Robin Hunt, CEO
The end result was 3 beautiful web pages, ready to be developed.
Need for a Comprehensive Learning Experience
The startup 'Become a Data Analyst' recognized the need for a comprehensive website that could effectively promote data analysis as a career choice to individuals and demonstrate the value of data analysts to potential hiring businesses.
The state of the website before we started our engagement.
Bootcamp Lacked an Online Presence
While offering a high-quality data analysis boot camp, the startup lacked an impactful online platform that could effectively educate and attract its two main target personas—potential data analysts and companies seeking to hire them.
The finished designs, complete with AI-generated sample copy to add to the finished feel.
Collaborative Brainstorming Revealed Our Target Personas
We initiated a discovery workshop to define project objectives and success metrics, identifying key website features. We then crafted three web pages—the home page for individuals interested in data analysis, a business page for companies considering hiring, and a learning center to provide a boot camp preview. Innovatively, we used AI tools to generate realistic sample copy to enhance the design's user-friendliness.
Discovery workshop and collaborative brainstorming allowed us to uncover what our 2 main personas would want to see.
We Designed Dedicated Pages for Each Persona
Understanding the unique needs of aspiring data analysts and potential hiring businesses, we designed dedicated pages to cater to their information needs. For individuals, we provided detailed insights into the data analyst role and boot camp expectations, whereas for businesses, we highlighted the benefits of hiring a data analyst and guided them through the process.
The light design system allowed additional pages to be built in the same style as the high-fidelity designs.
Activities and Outputs
- Discovery Workshop with Stakeholders
- 3 Page Website Designs
- Light Design System
- AI-generated Filler Copy
Where We Landed
By employing targeted UX/UI design strategies and innovative AI copywriting, we transformed Become a Data Analyst's website into a highly engaging and informative platform. This redefined user experience caters effectively to the startup's two main personas, thereby improving their engagement and commitment to the boot camp.
By including designs of both the education and business pages, we accounted for our two main personas identified in our workshop.
